Phoenix Homes’ CEO, Mr. John Kwaku Ephraim, shares an exciting vision to break away from the ordinary and allow city dwellers to relish the vibrancy of urban life while contributing to the country’s development.
In an exclusive interview with African Home Building News, he explained that the focus has often been on major cities, leaving many parts of the country overlooked. Determined to forge a new path, Phoenix Homes is embarking on projects beyond the confines of Accra.
Their inaugural venture, Sereno Woods, represents a sustainable project carefully designed to cater to various holiday cabin needs. Whether it’s a cozy weekend retreat or a spacious family lodge, Sereno Woods offers a home away from home experience.
The development boasts a limited number of uniquely luxurious three-bedroom and one-bedroom cabins, complete with amenities such as heated pools, bathtubs, laminated flooring, Bang & Olufsen panels, and roof speakers. In Sereno Woods, tranquility and escapism are assured.
Unlike traditional practices, Phoenix Homes is actively participating in the region’s development rather than tearing down its natural beauty. They’ve preserved a century-old tree and replanted others. Their commitment to green living extends to the absence of concrete walls, ensuring that the entire development area remains lush and vibrant.
Bellissimo Valley, an epitome of affordable aesthetics, is nestled in the scenic Akuapem Valleys, surrounded by pineapple farms, verdant mountains, and the soothing sounds of mountain waters. Comprising 56 units, Bellissimo Valley presents an ideal place to call home. The serene environment, breathtaking sunrises, and sunsets are second to none. With a 99-year lease option, whether purchased for personal residence or investment, longevity and enjoyment of your investment’s full benefits are guaranteed.
Mr. Ephraim emphasized the growing interest of Ghanaians in the diaspora in such developments, while also noting local apprehensions about living outside major urban centers. He underscored the importance of collaboration to bolster the real estate market, advocating for reforms and special housing projects. The ministry, he suggested, should intensify its efforts to address the housing deficit.
Addressing the trends in real estate, he said Phoenix Homes takes pride in its distinctive designs and encourages youth participation in real estate development. Their vision is to provide housing that seamlessly blends with the natural environment, promoting growth in lesser-explored regions. Mr. Ephraim urged developers to invest in projects outside Accra and broaden the geographical reach of real estate development.
He advised aspiring real estate entrepreneurs to have a clear vision and contribute to the country’s growth while staying determined through the challenges of entering the industry. Mr. Ephraim’s multifaceted experiences have been instrumental in his success within the real estate sector.
Phoenix Homes, a year-old company that commenced operations in December 2022, holds a resolute belief in the potential for self-driven growth and welcomes diaspora investors to engage with the beautiful projects and places waiting to be embraced in Ghana.
Source : Africa Home Building News -Joycelyn Marigold
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