BOOK YOUR PLACE NOW OR REGISTER TO EXHIBIT
Real estate portals in South Africa have seen some growth in recent years by adding value-added products to their basic offerings. South African proptech innovator Flow has secured US$4.5 million (+-R78 million) in funding to complete a pre-series A investment round. Funding for Proptech.
With this investment, co-founders and co-CEOs Gil Sperling and Daniel Levy will drive the company’s B2B growth strategy and leverage the power of Flow’s sophisticated social media-driven real estate marketing platform to existing international real estate portals and Integrate with your CRM platform. Levy and Sperling previously founded the ad tech and performance marketing company ,Popimedia. Popimedia is Africa’s largest purchaser of his Facebook media inventory for the world’s largest brands. Popimedia was acquired by Publicis, a global communications group, in 2015.
“The global property industry faces a massive fragmentation challenge, with millions of agents and thousands of property portals fighting to reach buyers and sellers on digital channels – and they haven’t been able to do so in the way many other verticals have,” says Sperling. “Our aim has always been to enable property industry growth, helping connect buyers and sellers with agents and portals on the platforms where they spend most of their time – on social media. The industry desperately needs to be brought into the 21st century – and the Flow platform and its APIs enable portals to offer fully-automated off-site advertising on amongst others, social media and digital out-of-home boards at scale, to enable agents and portals to easily target and connect with buyers and sellers, using proven best-practice tools.”
Property portals have shown some growth over the last few years by supplementing their base offering with value-added products – and Flow is an exponential value-add that helps them reach people off-site, drives more traffic and increases revenue by drawing in buyers and sellers based on location, interests and readiness to do deals.