he garden and leisure market in Malawi is experiencing notable growth, reflecting a broader shift toward sustainable practices and the enhancement of outdoor living spaces. In 2024, the market generated approximately US$128.40 million in revenue, with a projected compound annual growth rate (CAGR) of 3.68% from 2024 to 2029.
This upward trajectory is largely fueled by increasing consumer demand for organic fertilizers, eco-friendly gardening tools, and sustainable products.
The market’s key segments include lawn and garden consumables, outdoor furniture, and gardening tools, catering to residential and commercial clients.
Households and businesses are investing in these products to create functional and aesthetically pleasing outdoor spaces. Advancements in gardening technologies, such as drip irrigation systems and smart gardening devices, are also contributing to this growth by offering efficiency and convenience.
Local enterprises like Four Seasons, a leading garden center in Malawi, play a pivotal role by providing a wide array of native and ornamental plants along with design and maintenance services. The market further benefits from the entry of international brands, introducing innovative products and modern solutions that align with evolving consumer preferences.
The garden and leisure market in Malawi is poised for continued success, driven by sustainability trends, innovation, and a growing appreciation for outdoor living. Strategic investments and increased availability of diverse products will likely position the market for sustained growth and adaptability to consumer needs.
Source : Africa Home Building Magazine -Joycelyn Marigold
