he African continent is experiencing a significant surge in demand for leisure and gardening products, presenting a lucrative opportunity for Garden & Leisure Developers.
This emerging movement is reshaping the way cities are planned and perceived, offering a breath of fresh air amidst the concrete jungle.
Across the continent, developers are recognizing the value of incorporating green spaces into urban environments. From public parks to rooftop gardens, these projects are not only enhancing the aesthetic appeal of cities but also promoting environmental sustainability and improving the quality of life for residents.
One driving force behind this trend is the growing awareness of the importance of green spaces for mental and physical well-being. Studies have shown that access to nature can reduce stress, boost mood, and foster a sense of community. As a result, developers are increasingly prioritizing the creation of parks, botanical gardens, and recreational areas within urban areas.
Innovative approaches to garden and leisure development are also gaining traction. In cities like Nairobi and Lagos, developers are repurposing vacant lots and abandoned spaces to create vibrant community gardens and parks. These initiatives not only beautify the urban landscape but also provide much-needed green spaces for residents to enjoy.
Despite the growing momentum behind garden and leisure development, challenges remain. Rapid urbanization, limited land availability, and competing interests often pose obstacles to these initiatives. Additionally, maintaining green spaces requires ongoing investment in maintenance and conservation efforts.
Nevertheless, the trend towards garden and leisure development in Africa is undeniable. Governments, businesses, and communities are increasingly recognizing the value of green spaces in enhancing urban livability and promoting environmental sustainability. By investing in green infrastructure, developers have the opportunity to shape more resilient and sustainable cities for generations to come.
Tourism Boom
Africa’s tourism industry is on the rise, with international arrivals increasing by 3% in 2022, according to the UN World Tourism Organization. This influx of tourists creates a demand for short-term rentals, resort accommodations, and leisure activities, driving the growth of the leisure industry.
Urbanization and Growing Middle Class
Africa’s urban population is expanding, and the middle class is growing, leading to increased disposable income and a desire for luxury goods and services. This demographic shift creates a market for gardening products, such as landscaping services, gardening tools, and outdoor furniture.
Infrastructure Development
Governments and private investors are investing heavily in infrastructure development, including hotels, resorts, and recreational facilities. This creates opportunities for Garden & Leisure Developers to provide services and products for these projects.
Key Players and Trends
Landscape Pro Ghana: Offering services in Accra, Tema, Kumasi, Takoradi, and throughout Ghana, specializing in garden design and maintenance.
New Look Gardens, Ghana: Providing garden construction and maintenance services in Techiman and across Ghana, with expertise in planting plans and water features.
Bestcare Gardening Services Kenya: Registered gardening and landscaping services company based in Nairobi, offering comprehensive garden maintenance solutions.
Natuxi, Egypt: Specializing in creating high-quality gardens and landscapes in Egypt, focusing on detail and customer satisfaction.
TURF AND GARDEN Nigeria: Providing durable turfs and landscaping services for golf courses, sports turfs, recreational parks, and horticulture projects in Nigeria.
Grounded Landscaping, South Africa: Award-winning company based in Johannesburg, specializing in indigenous gardens and modern design concepts.
ARABELLA LANDSCAPES, South Africa: Established landscape development company offering a range of services including maintenance, irrigation, and interior landscaping.
The Garden Group, South Africa: With over 30 years of experience, they specialize in garden design, landscaping, and maintenance for private and corporate clients.
Unique Landscapes Limited Kenya: Dedicated to providing exceptional landscaping services and products tailored to client needs in Kenya.
Talent Landscape and Architecture, Cairo: Specializing in implementing rocks, artificial waterfalls, lakes, and landscaping works in villas and tourist resorts across Egypt, including Sharm El Sheikh, Hurghada, Marsa Alam, Al Ain Al Sokhna, North Coast, and Alexandria.
Challenges and Opportunities
While the market presents many opportunities, Garden & Leisure Developers face challenges such as:
● Limited access to funding
● Infrastructure constraints
● Competition from established players
● Regulatory hurdles
However, with the right strategies and partnerships, these challenges can be overcome, and the opportunities in Africa’s growing leisure and gardening market can be seized.
The market situation for Garden & Leisure Developers in Africa is ripe for growth, driven by the tourism boom, urbanization, and infrastructure development. Companies that adapt to the local market, form strategic partnerships, and offer innovative products and services will thrive in this exciting and expanding market.
Source : African Property Magazine -Joycelyn Marigold
