The Creative Arts Agency plays a pivotal role in shaping Ghana’s creative economy by supporting the film, music, fashion, visual arts, and entertainment industries. The agency fosters the growth of creative talents, facilitates industry collaborations, and advocates for policies that enhance the global competitiveness of Ghanaian creatives.
The creative sector significantly contributes to employment, tourism, and foreign investment, making it a key driver of economic growth. By strengthening intellectual property rights, providing funding opportunities, and promoting Ghanaian art on global platforms, the agency ensures that local artists and businesses thrive in an increasingly digital and interconnected world.
The 24-hour economy presents new opportunities for Ghana’s creative industries to expand, increase revenue, and boost employment. Hosting night concerts, art exhibitions, and fashion shows will strengthen the country’s nightlife economy, attracting both local and international audiences. Establishing creative industry hubs that operate round the clock will provide a space for artists, designers, and filmmakers to collaborate at any time, increasing productivity and innovation.
Digital platforms can be leveraged to distribute Ghanaian music, films, and fashion globally, ensuring that content remains accessible to international audiences 24/7. By investing in high-quality production and streaming services, Ghanaian creatives can reach a broader market and compete with global brands. Encouraging film screenings, theatre performances, and comedy shows at night will provide additional entertainment options for tourists and locals while creating jobs for performers, event organizers, and venue operators.
The agency can work with hotels, airlines, and event planners to incorporate music festivals, art tours, and cultural performances into travel packages, making Ghana a prime destination for entertainment tourism. Training programs focused on digital content creation, sound engineering, fashion marketing, and production management can be made available through online platforms to ensure accessibility for aspiring creatives at any time.
By embracing the 24-hour economy, the Creative Arts Agency can accelerate the growth of Ghana’s creative sector, positioning it as a key contributor to national development. This approach will not only increase revenue streams for artists and industry stakeholders but also solidify Ghana’s reputation as a global hub for creativity and innovation.
Sources Joycelyn Marigold – African Property Magazine
