Ghana’s travel market has expanded significantly, driven by tourism, business travel, and increased domestic mobility. The country’s rich cultural heritage, historical landmarks, eco-tourism, and vibrant festivals attract a diverse range of visitors.
Tourism remains a cornerstone of the travel market, with major attractions like Cape Coast Castle, Kakum National Park, and Mole National Park drawing attention from both local and international tourists. Events such as Panafest and the Year of Return in 2019 have highlighted Ghana as a prime destination for heritage and cultural tourism, particularly for the African diaspora.
Experts say Air travel has also seen a rise, with Kotoka International Airport in Accra acting as a regional hub for West Africa. Government investments in infrastructure improvements, such as expanding airports and upgrading roads, have made it easier for travelers to navigate the country. Domestic airlines like PassionAir and Africa World Airlines now offer increased connectivity between key cities, including Accra, Kumasi, and Tamale.
Business travel contributes to the growth, with Ghana’s political stability and economic opportunities attracting international investors. Sectors like energy, technology, and real estate have seen increased activity, making Ghana a focal point for business travelers in the region.
However, challenges remain in terms of infrastructure development and making travel more affordable for the domestic market. Despite these issues, Ghana’s travel market outlook remains positive, with ongoing investments and government efforts to bolster the industry.
Source : Joycelyn Marigold – Property Express News
