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Virgin Atlantic is set to re-enter the Ghanaian market after an eleven-year absence.
South African Tourism Official Urges Ghana to Boost Tourism Efforts
Flooding in Northern Thailand has caused extensive damage to the tourism sector, w
Virgin Atlantic is set to re-enter the Ghanaian market after an eleven-year absence. The airline is currently searching for a General Sales Agent (GSA) in Ghana and has started interviewing candidates in Accra.
A GSA is responsible for selling the airline’s products, including tickets and cargo space, in a specific region. Virgin Atlantic, majority-owned by the Virgin Group and with a 49% stake held by Delta Air Lines, left the Ghanaian market in 2013 due to high fuel costs, tough economic conditions, and the unavailability of morning arrival slots at Heathrow Airport from Accra.
The airline’s last flight from Accra to London was on 23rd September 2013.
On Monday, August 26, 2024, Ghana’s Ministry of Tourism, Arts, and Culture signed a Memorandum of Understanding (MoU) with the Mediterranean Tourism Foundation of Malta.
This partnership aims to strengthen cultural and tourism ties between the two countries, focusing on areas like cultural exchange, tourism development, and investment opportunities.
The collaboration is expected to promote sustainable tourism, cultural heritage, and economic growth, benefiting both nations. It also aligns with Ghana’s broader initiatives to enhance tourism infrastructure and promote creative arts as key economic drivers.
A South African tourism official, Mr. Thekiso Rakalojane, has urged Ghana to intensify its efforts to promote tourism to attract more visitors, especially from South Africa.
He highlighted the growing interest among South Africans in Ghana’s rich history, particularly its forts and castles. At a corporate networking event in Accra, he noted that while Ghana has made progress, more focus is needed to fully exploit its tourism potential.
The South African High Commissioner to Ghana, Ms. Jeanet Grace Mason, emphasized the significance of the visa waiver between the two countries in fostering business and tourism collaborations.
Caretaker Tourism and Sports Minister Sermsak Pongpanit reported that flooding in Northern Thailand has caused extensive damage to the tourism sector, with losses totaling approximately 491 million baht. The floods have significantly reduced visitor numbers by 57,092, resulting in a decline in tourism spending of around 200 million baht.
Additionally, the floods have impacted the livelihoods of 628 tourism workers, and some tourist attractions have been forced to close temporarily due to floods and landslides.
The ministry is closely monitoring the situation, particularly in the affected areas of Chiang Rai, Phayao, Nan, Phrae, Sukhothai, and Uttaradit.
Source : Joycelyn Marigold – African Home Building News
