As the world emerges from the pandemic, Experts say Africa’s outdoor market is poised for significant growth in 2024. With increasing urbanization, rising disposable incomes, and a growing middle class, the continent’s outdoor industry is expected to thrive.
Sustainable tourism will continue to gain popularity, driving demand for outdoor activities like hiking, camping, and wildlife conservation.
Adventure travel will also be on the rise, with Africa’s diverse landscapes and cultures attracting more adventure-seekers to activities like rock climbing, white-water rafting, and safaris.
The wellness trend will extend to outdoor activities, with a focus on nature-based experiences like forest bathing and outdoor yoga.
Infrastructure development will be a key area of growth, with governments and private investors continuing to develop outdoor infrastructure such as trails, campsites, and eco-lodges.
Digital marketing will also play a crucial role in promoting Africa’s outdoor market, with social media and influencer marketing driving tourism.
Empowering local communities to develop and manage outdoor tourism initiatives will create jobs and stimulate economic growth.
However, the growth of outdoor tourism must be balanced with sustainable practices to minimize environmental degradation. Climate change will also impact outdoor activities and infrastructure, with extreme weather events and climate-related disruptions becoming more frequent.
Safety and security concerns will also remain a challenge, with political instability and crime affecting tourists and outdoor enthusiasts.
Regionally, East Africa will continue to lead in safari tourism, with Tanzania, Kenya, and Uganda remaining popular destinations. Ethiopia and Rwanda will also emerge as new destinations. Southern Africa will focus on adventure travel and sustainable tourism, with South Africa, Namibia, and Botswana leading the way. West Africa will develop its outdoor market, with Ghana, Senegal, and Nigeria focusing on cultural and eco-tourism.
Africa’s outdoor market is poised for growth in 2024, driven by trends like sustainable tourism and adventure travel. While challenges like climate change and safety concerns remain, opportunities for infrastructure development, digital marketing, and community empowerment will shape the industry’s future.
Source : African Property Magazine – Joycelyn Marigold
