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Coming up
Government Expands National Homeownership Fund to Offer Local Currency Mortgages
Signing Ceremony Marks Gloria Safo’s Role as Africa’s Sustainability Ambassador
Mixta Africa Urges Leveraging Social Media and Diverse Marketing for Real Estate Success
To our first story
The Ghanaian government is expanding its efforts to address the housing deficit by offering local currency mortgages to public sector employees and construction finance to developers.
This initiative builds upon the success of the National Homeownership Fund (NHF) pilot phase, which involved collaboration with local banks.
Minister for Works and Housing, Kojo Oppong Nkrumah, announced the expansion during a session with local banks, emphasizing their crucial role in demonstrating the NHF’s potential.
The cedi-denominated mortgage initiative aims to mitigate exchange rate risks for borrowers and aligns with the government’s strategy to enhance access to affordable housing.
The government plans to establish a sustainable mortgage facility for public servants and payroll workers and is involved in housing delivery by providing land, infrastructure services, and tax incentives.
The expansion of the NHF is expected to positively impact Ghana’s housing market by providing relief to public sector workers and stimulating the construction industry. Mr. Oppong Nkrumah urged all stakeholders to work together to realize the vision of homeownership for every Ghanaian, reaffirming the government’s commitment to this goal.
Away from that
The Interior Designers and Decorators Ghana (IDDG) hosted Accra Design Week last weekend at A&C Corner.
The event aimed to promote and celebrate the fields of interior design, interior architecture, decoration, and locally produced design work.
The festivities kicked off with the grand launch of Accra Design Week, followed by the inauguration of the new IDDG Secretariat and the Design Show, which highlighted the work of local designers.
During the event, IDDG officially signed on to adopt the International Federation of Interior Architects/Designers (IFI) World Declaration.
In more news
On May 30th, 2024, Gloria Safo, the esteemed Ghanaian actress and television personality, was appointed as the African Sustainability Ambassador by the PE Group.
The signing ceremony took place at the Hilton Olympia in London. Safo, the CEO of Lace Up International, will lead sustainability initiatives across Africa, culminating in the African Sustainable Concert in October 2024 in the UK.
The concert aims to celebrate Africa’s cultural heritage, promote sustainable practices in the property market, foster networking opportunities, and highlight excellence in sustainable development.
The ceremony marked the official start of preparations for this transformative event.
In news elsewhere
Mixta Africa, a real estate firm, emphasizes the importance of leveraging social media and diverse marketing strategies for success in the industry.
According to their Brand and Marketing Manager, Onome Umukoro, marketing real estate is particularly challenging due to various factors influencing purchasing decisions and the significant capital required.
While social media presents vast opportunities, Mixta Africa advises against solely relying on it to achieve sales objectives.
They advocate for diversifying marketing approaches across multiple channels to effectively convert leads into sales.
Source : Joycelyn Marigold & Diana Okyerebea -Africa Home Building News
